merit
“This is Love” is a gigantic embrace of current culture and those who bring it to life. Told through vignettes that speak to dedication, spirit, and obsession, the campaign is a celebration of their world and the never-ending, always-emotional pursuit of what it has to offer. From the hunt, to the purchase, to the flex of the score, our work focuses on intimate moments in a collector’s journey – romanticizing them the exact way our audience would as they seek their personal grails.
The video campaign was accompanied by an all-encompassing social campaign launched across seven channels – accounting for hundreds of platform-specific produced social assets through the campaign lifecycle.
StockX pioneered the sneaker reselling market – but as 2023 began, they found they were running into headwinds and trust in their brand began to slip. Regaining brand trust at every level was imperative for long-term success.
With a renewed desire to win back their community, StockX needed a campaign that could confidently re-establish the brand and intimately connect with an opinionated (and skeptical) audience.
Partnering with an up-and-coming director with deep roots in the community, it was imperative that the culture was accurately reflected both in front of and behind the camera. Six targeted versions of the spot spoke to their diverse audiences directly, ensuring our message stayed authentic and inclusive.
We also partnered with rising Barcelona-based designer Siyana Studios to create eight unique visual expressions of the word “LOVE” inspired by street culture and graffiti – weaving their bold styling throughout our campaign assets.
And our music selections were unexpected for the category, leveraging the nostalgic hit “So This is Love” from Disney’s Cinderella to deliver a truly romantic experience.
Running across broadcast, connected TV, digital and social, StockX is proud to share in this love while working to keep it accessible to all.
In the first three months since launch, the campaign drove 15% lift in traffic in exposed markets vs. control markets – 50% more than expected. And importantly, the campaign is resonating deeply with women, their fastest growing and highest opportunity audience – beating their average watch-though benchmark 3-to-1.
No.
No.
