merit
Olipop Ridge Rush delivers perfectly on providing a wholesome alternative to those regular energy drinks people are scared will jack them up. Naturally, the best way to show this was by featuring professionals combating the dreaded afternoon slump on a paleontologist dig site and a hangar at Area 51.
The Problem: Olipop is one of many on the market with a wholesome (naturally caffeinated, low sugar) energy drink. But it is the first functional, craft soda to launch an energy drink that competes with classic sugar-free energy drinks.
The Opportunity: Introduce Olipop’s newest flavor, Ridge Rush, by creating a hard-working campaign that shows the product benefits while leaning into the brand’s image of ‘wholesome’.
Resulting Pending.
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