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Indie Agency News Top 40 Entry

Birds Eye Farmer to Freezer

Agency:

The BAM Connection

Client:

Conagra Brands

Description: A brief description of the work and creative idea:

We created a campaign called Farmer to Freezer. With a farmer as our spoeksperson for frozen veggies, we created two :30 spots, one against fresh veggies and another against canned.

The Brief: What was the brief? What were the challenges and objectives?:

Consumer Challenge:
Consumers believe frozen veggies are not as good as fresh veggies or as convenient as canned veggies

Single Most Important Thing to Say:
Birds Eye Frozen veggies are the highest level of quality, the best value, and most nutritious. They are just as good as fresh if not more.

Solution + Results: How did you solve the brief? What were some of the results?:

To emphasize the freshness and quality of birds eye frozen veggies, we created an unexpected spokesperson- a farmer. Because where can you get fresher veggies than at a farm when they are ripe and ready to be picked.

We called our campaign Farmer to Freezer, and showcased how Birds Eye are better than fresh and canned veggies.

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

CCO:

CEO:

Managing Director:

Creative Director:

Associate Creative Director:

Art Director:

Executive Producer:

Director:

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