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bronze

Multi-Platform Campaign

"Sound Mind" Lo-Fi Album

Agency:

GYK Antler

Client:

Sallie Mae

Hatch Bowl 1 Name:

Sallie Mae and GYK Antler

Hatch Bowl 2 Name:

Sallie Mae and GYK Antler

Creative Director, GYK:

Cristin Barth

Creative Director, GYK:

John Mathieu

Senior Art Director, GYK:

Avery Donahoe

Head of Account Management, GYK:

Nicolle Fagan

Strategist, GYK:

Meghan Michalski

Senior Designer, GYK:

Matt Langen

Senior Copywriter, GYK and Producer/Writer:

Steve Friedman (Stoven)

Senior Copywriter, GYK:

Nathan Bolton

Account Director, GYK:

Kelsey Giovinelli

Account Supervisor, GYK:

Haleigh Kelleher

Account Coordinator, GYK:

Meredith Machulski

Project Manager, GYK:

Colleen Fahey

Director of Production, GYK:

Tyler York

Senior Integrated Producer, GYK:

Sylvain Lucarelli

Head of Media Innovation, GYK:

Jason Carrasco

SVP, Chief Brand Officer, Sallie Mae:

Brian Babineau

Vice President, Brand, Sallie Mae:

Jennifer Camelio

Brand Director, Sallie Mae:

Jenny Cook

Design & Animation:

Scholar

Executive Producer:

Chris Plante (Modslee)

Jordan Dunn-Pilz:

Producer/Writer

Juan Ariza:

Producer/Writer

Melina Mae Cortez Duterte (Jay Som):

Producer/Writer

Isaac Dunbar:

Producer/Writer

Daniel Alvarez De Toledo:

Producer/Writer

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The 63rd Annual Hatch Awards

"Sound Mind" Lo-Fi Album