merit
A print campaign for Cinionic, one of the largest international makers of laser projection systems for cinemas in the world.
The pandemic fundamentally changed the way the world consumes cinema. The ability to stream new releases at your fingertips has left movie theaters struggling across the globe, still in 2024.
But movies are still being created in formats that are best consumed in a theater - with a huge screen, immersive sound, and perfect color. If consumers want to truly experience a film, they have to do it in the theater.
That's where Cinionic comes in. With their groundbreaking laser projection systems, theaters can create a movie experience that is brighter, crisper, and more immersive than the traditional bulb projectors. When you see a movie powered by laser, you are seeing the movie as it was intended to be seen by the creator.
Our job was to remind moviegoers of the magic you can only experience at the movies, and provide our partner theaters around the globe with marketing materials to promote this message.
Our “Only Way To Movie” campaign has been translated into 13 languages and distributed to theaters across the globe. The work has been co-branded and displayed by multiple international theater chains, and continues to be shared today.
