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merit

Indie Agency News Top 40 Entry

Agency:

Cactus

Client:

Colorado Lottery

Description: A brief description of the work and creative idea:

To prompt a modern-day gold rush on new Gold Rush Scratch games, we leaned into the golden era of television: the sitcom. Our show, As Good As Gold, followed two miners—and their trusty mule, Eugene—on a quest to strike it rich in a whole new way.

The Brief: What was the brief? What were the challenges and objectives?:

Tap into the thrill of a gold rush to drive awareness and purchase for the new Gold Rush family of Scratch games.

Solution + Results: How did you solve the brief? What were some of the results?:

We worked with our production team to produce and export three spots out of our Tier 2 budget for digital use only. We produced two :30 sitcom-themed spots, and a :15 video & theme song to bookend the :30s. Clients loved the creative so much that they sought out incremental budget to secure broadcast placements. “As Good As Gold” went on to win The Fifty’s Judge’s Choice award.

Context (optional): Are there any specific cultural/regional/local references for judges to understand?:

Colorado has a rich history in gold mining, so when Gold Rush Scratch was presented to us, we had to jump on the opportunity to make the tie to our home state.

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

No.

Account Director:

Ethan Nosky

Senior Account Manager:

Creative Director:

Sr. Art Director:

Sr. Copywriter:

Group Creative Director:

Shea Tullos

Sr. Producer:

Paul Watson

Sr. Project Manager:

Torrie Eberhard

Production Design Manager:

Stephen Hausrath

Print Producer:

Raven Checkush

Media Buying:

Matt Stontz, Regina Pron

Media Trafficking:

Jess Loeschen, Alejandro Lazo

Brand Strategy Director:

Production Company:

Director:

DP:

Line Producer:

Executive Producer:

Head of Production:

Post Production:

Editor:

VFX & GFX Animator:

Colorist:

Sound Mixer:

Composer:

Post EP:

Sr. Post Producer:

Post Coordinator:

Assistant Editor:

Voice Over:

General Inquireshello@winning.work

Technical Supportsupport@winning.work

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