award of merit
hartr@wh1969.com
Dental professionals want to do more than just improve their patients’ teeth with treatments and product recommendations. Their mission is to improve overall health. This is the driving force behind the Philips Path to Health program – a comprehensive approach and system of tools dental professionals can use to help make their patients healthier.
To introduce dental professionals to this system, we looked to one of our inspirations. BJ Fogg, PhD, is a behavior scientist, bestselling author and Philips key opinion leader. We worked with him not only to develop a series of practice materials, but to present them to the world in a video alongside a dental hygienist discussing patient behavior change.
The central focus of Path to Health is the chairside guide, a 38-page print and digital publication designed for dental professionals to use with patients in the chair. Designed with detailed visuals and bite-size captions (pun not intended), it bridges the gap between dental professionals and patients to help them get on the same page about oral care.
The full Path to Health system speaks directly to the need in dental practices to help patients better understand their conditions and improve their overall health. Unconstrained by a traditional marketing campaign, it also includes an introductory video, suite of in-practice materials, social presence, sales relationship materials and more.
This created a customer experience that grows Philips’ brand preference and helps dental professionals guide patients along the Path to Health.
