award of merit
veronica@stirlingbrandworks.com
LEAP had the expertise.
The problem was how long it took to understand it.
As a technology consulting partner working across industries, LEAP’s offering was complex by nature. Their website reflected that complexity. Prospective clients had to work to understand what LEAP did, where they fit, and why it mattered.
That created friction at the exact moment clarity was most important.
We focused on how buyers actually evaluate consulting partners.
The insight was not that LEAP needed to simplify their expertise.
It was that they needed to make it easier to act on it.
Clients are not trying to understand everything a firm can do.
They are trying to answer one question quickly: can this team help me move forward?
That became the strategic anchor.
Instead of organizing the brand around capabilities, we reorganized it around momentum. The entire experience was rebuilt to help users quickly identify their challenge, see a path forward, and understand how LEAP gets them there faster.
Design reinforced this approach with a clean, structured system that made information easier to scan, understand, and act on.
The result is a brand experience that aligns with how LEAP actually works. Focused, efficient, and built to move.
