award of merit
travis@goodconductcreative.com
The Finnish Long Drink has become a staple on drink carts in in the clubhouse at golf courses around the country. Their whole goal: making golf more fun. So, when the PGA announced their plans to limit the distance golf balls could fly, we responded with a ball that flew in the face of that decision. A ball specifically made to go even further than any other ball using Attomax alloy technology. Ultimately making golf more fun and taking a swing and the Karen’s and Kyle’s at the PGA.
To create this content, we partnered with social media influencer and Long Drive champion Long Way Bobby Ray. Aside from perfectly looking the part (hello massive biceps), Bobby Ray has the spot on persona of the Long Drink target, the perfect balance of charisma & kindness blended with the ability to not take himself too seriously.
This social activation took place on the Long Drink Instagram & TikTok channels. Not only did we put our stake in the ground on our viewpoint of keeping golf fun, we actually made these super-fly golf balls for sale to the public.
