award of merit
travis@goodconductcreative.com
In the late spring of 2025, The Long Drink launched a whole new line of Zero Sugar flavors in a Zero Sugar Variety Pack. The brand wanted to get the message out to the masses, but given tight budgets, we were tasked to limit the launch advertising to social media, but in a disrupting way. So to promote this all new Zero line of Long Drinks, we did what any purveyor of "zero" would do.
A "Zero Sugar Sales Event"
Playing off your typical mid-day local advertising, we created Deal-o Dino and his sidekick to launch the social campaign in the way on local advertisers know how. Green screens and over-the-top cheesy graphics.
The social campaign launched with a hero video and was then followed up by wild cuts we improved with the cast on set. ASMR? You got it. Grenade explosions? Sure!
Engagement and shareability was high across IG & TT as Long Drink fans finally had new Zero flavors to rave about. DId it succeed? Absolutely. Long drink was named one of the fastest growing RTDs and as of last week sold for $325M!
