category finalist
chelsea.curley@partnersandnapier.com
To amplify Parkview’s cancer screening initiative, we needed to bring it to the area's largest stage. And in Indiana, nothing’s bigger than the Colts.
So we partnered with wide receiver Alec Pierce through the NFL’s My Cause My Cleats program.
Working with Midwest sneaker artist Dillon DeJesus, we created custom gameday cleats honoring Pierce’s cancer-survivor mom – turning his VP personal story into a public call for fans to “Screen for Your Team.”
When Pierce scored wearing the cleats, the message reached far beyond the field – giving a local movement national visibility.
