category finalist
cfernandez@a-g.com
A shape-shifting, mind-bending frolic through all the fun you can have tricking your senses at the Museum of Science’s latest, interactive exhibit, Perception Playground. Using personas that represent all the ways we perceive the world around us as the main characters, this animation revealed all the fun ways you can trick your senses at the Museum of Science's newest exhibit. This campaign featured custom music tracks, frame by frame animation, and visuals that influenced the installation itself.
The museum was several years into its strategy of creating yearlong tentpole themes. These were successful, but got away from the joy, excitement and core memories that made MOS the place that it is. With this exhibit, MOS returned to ground-up exhibit creation... and this was the its marketing lynchpin as it will become a traveling exhibit at the end of the year.
Don't believe me? Well, trust the numbers: The campaign has successfully driven a shift toward family-oriented attendance, with adult + child ticket purchases rising to 57% (+12% YOY); 25% increase in total revenue; and a 9% lift in attendance.
