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sarah@corbin-pr.com
From a single organic post to a full-blown product launch in weeks, with one of the hottest reality stars, JaNa Craig
When JaNa Craig, one of the breakout stars of the cultural phenomenon Love Island, found herself in a bit of relationship controversy after leaving the show, Truly was there to show her some love with an organic Instagram post putting our “Loyal-tea” behind Craig.
What came next was wild: Craig’s fans went crazy over the idea, sharing the post more than 100,000 times and calling for a real-life Truly x JaNa collab. So, to make their dreams come true, Truly quickly began brewing up a limited-edition flavor – No Shade, Just Tea – so Craig and drinkers could cheers to new beginnings.
Within weeks of that first organic post, we had a contract signed, a new product hitting shelves, and were on our way to over 500 million earned media impressions and a 5% increase in follower count.
