Consiglieri

2021

Remote

Marketing Consultancy

40+

Misfit

At Consiglieri, we are regarded as the secret weapon for CMOs who face immense pressure in an evolving landscape. With the average CMO tenure at the top 100 advertisers being only 3.1 years—and 74% in their first role—the need for swift, impactful results is critical. These leaders often navigate complex organizational dynamics with the expectation of immediate success.

True to our name, we act as trusted advisors to guide marketing leaders through a holistic modernization of their planning, process, operations,  and organization. We believe the path to more effective marketing starts by fixing the foundation. 

In an industry where traditional agency models are being challenged, consultancies like Consiglieri have emerged as a necessary alternative. As marketing organizations grapple with tighter budgets, increased pressure for efficiency, and the complexity of an always-on digital landscape, the old ways of working—sprawling agency rosters, fragmented teams, and bloated overhead—are proving unsustainable. Instead, modern brands need embedded, strategic operators who understand both business and brand-building, who can integrate seamlessly into their organizations, and who aren’t afraid to challenge the status quo.

We challenge traditional norms by rejecting the outdated, one-size-fits-all marketing model. Instead, we offer a tailored approach that embeds us within our clients' teams. By leveraging insights from both brand and agency perspectives, we craft strategic plans grounded in real consumer insights, ensuring not only immediate impact but also long-term viability, even in risk-averse climates.

We are not merely consultants from an aspirational sense, we roll up our sleeves and integrate fully within client teams, working with organizations like Google, Expedia, and Adobe to drive transformation from within. By equipping leaders with the tools and strategies to streamline operations and achieve tangible impact, we empower them to secure their place at the SLT table and redefine the future of marketing leadership.

Our independence is the cornerstone of a culture that thrives on innovation and agility. It allows us to remain nimble and become experts in the ever-evolving Marketing Ops space. By applying our expertise across various industries—such as tech and hospitality—we can identify commonalities and swiftly address business needs and challenges. This approach is part of our philosophy to provide honest counsel and strategic action, enabling us to sometimes "work ourselves out of a job" by equipping our clients with the tools they need to succeed.

Being independent means we're not constrained by conventional structures or processes, allowing us to bring in key partners and agencies based on their expertise, not the holdco they’re associated with.We're not precious about doing all the work ourselves; instead, we're focused on delivering the best possible outcomes.

At Consiglieri, our independence also extends to how we care for our team. We prioritize benefits that matter, creating an environment where everyone can excel. Our intentional and flexible time-off policies, comprehensive health coverage, remote work flexibility, and competitive salaries all reflect our commitment to reducing stress and supporting our team's well-being. We believe that when our team thrives, they can better serve our clients, staying true to our role as trusted advisors in the industry.

The Proof of Consiglieri's Independence: At Consiglieri, our independence is the backbone of our ability to achieve what traditional agency models cannot. Free from the constraints of conventional structures, we’ve partnered with industry giants like Google and Adobe to develop centralized marketing models and scalable operating systems. This autonomy fosters innovation, resulting in increased efficiency and significant cost savings for our clients.

Our founders, Michael Miller, Chris Noble, and Tiffany Holland, have built Consiglieri on principles of agility and speed. By embedding directly within brands, we act as the unseen force propelling companies forward. This independence allows us to swiftly navigate complexity and politics, to drive tangible business results—capabilities that more rigid structures struggle to provide.

In 2024, our independent approach was crucial in securing partnerships with a fast-growing toy company and a leading travel and hospitality brand. The flexibility and strategic clarity afforded by our independence led to a 35% revenue growth, significantly exceeding industry norms.

A noteworthy achievement is the expansion of our Managed Services offering. Our independent model places experienced specialists directly within client organizations, ensuring teams function with greater agility and alignment. This is uniquely suited to the demands of modern marketing, where speed and operational excellence are essential.

Ultimately, Consiglieri's independence allows us to focus on key metrics, address SLT concerns, and manage costs through strategic questioning. This empowers us to redefine how brands build and retain top-tier marketing talent, providing a strategic advantage that traditional models lack. Our independence is not just a status—it's the driving force behind our ability to deliver exceptional results.

Consiglieri was founded on a defining moment when its creators, Michael Miller, Tiffany Holland, and Chris Noble, realized that even industry giants require strategic internal support to empower their CMOs and tackle operational complexities. This revelation led to the birth of Consiglieri, a consultancy crafted to be a strategic partner, not merely a service provider.

Being independent is crucial for Consiglieri, as it allows us to remain agile, innovative, and free from the constraints often imposed by larger corporate structures. This independence empowers Consiglieri to tailor its strategies uniquely to each client's needs, fostering creativity and flexibility in problem-solving. 

Building credibility with executives who are used to calling “the big guys” for the kinds of challenges we’re tackling. Sometimes that’s big agencies, but often that’s big consultancies. 

To overcome that, we’ve leaned on 2 things — our lived experience in their roles, and our proclivity for honesty. 

On the former, oftentimes our leadership has faced the same challenges as our clients, because they’ve sat in those same seats at big brands and had to juggle all the priorities and constituencies. So our ability to say “we’ve been there, and we think you should do X” is invaluable over other external parties. 

On the latter, we also lean into our own pasts to recall how rare and useful it was for someone to just tell the truth, even if it didn’t personally help them. We’ve recommended other partners for assignments that would do a better job than us, and we’ve told prospects that they don’t need us because they are already doing the things we’d help them with. As simple as it sounds, saying “I get it” and meaning it, and telling the truth, have a powerful effect on clients.

Independence will become more important for external agencies and partners over the next decade. We believe independent agencies are better at putting their clients’ needs ahead of their own. While the hold-co’s are almost certain to continue to exist and will have a role to play in the ecosystem, savvy clients who are looking not just to get work done, but to get work done better, are naturally going to turn to independent partners. The objectivity that independents can provide will continue to stand for something among modern marketing leaders.

At Consiglieri, we want to continue to leverage our relationships to introduce marketers to leaders at great agencies. There’s nothing better than a trusted referral, and our ability to advocate for sharp subject matter experts who do best-in-class work, without the structural and financial baggage that comes with hold-co shops — is always part of our calling card.