39
2021
New York & Melbourne
Branding Bureau
4 x full-time employees, 4 x perm-freelancers and a network of 50+ freelancers
Underdog
Aside from the obvious, we’re not a holding company funneling creativity through layers of capitalism, we challenge quite a few industry norms.
You don’t often see Australian-founded agencies operating successfully in New York. But we do. And proudly. We tap into an under-leveraged pool of world-class talent from Australia, pairing it with U.S.-based collaborators to create teams that are built for the brief, not just built around who’s available. Digital globalization has made the ‘anyone, anywhere’ possible, but we’ve made it intentional.
We’re also not afraid to admit we’re still growing, and still experimenting. That kind of agility doesn’t fly in big agencies buried under org charts and politics. At Blurr, we have a flat structure and a senior team. Everyone operates autonomously, which creates space for actual collaboration, not just within disciplines, but across them. Our designers pitch in on strategy. Our growth director sparks creative directions. Our strategist might throw in a headline. This cross-pollination is our not-so-secret sauce.
And here’s a simple one, but often overlooked - our clients meet the team they will actually be working with. Not a parade of CCOs or pitch-only personalities. What you see is what you get at Blurr, with sleeves rolled up and ideas ready to go.
One of the things we say in our elevator pitch about Blurr is that the bureau network is made up of all your favorite people you’ve ever worked with, from all your favorite jobs. It’s like walking into a party where you actually want to chat to everyone, because you’ve already built trust, rapport, and respect.
We’re one big shiny spiderweb of connection—across cities, continents, disciplines, and roles. Our Australian roots add a distinct warmth and charisma that clients feel instantly even via those first few emails (we hear this feedback often). In a world increasingly driven by automation and efficiency, we double down on what makes us human. We actually enjoy getting to know the people we work with beyond the scope. We’re not optimizing culture for output, we’re nurturing relationships that feel real.
We want to discover new wine bars and cafes with our clients, or check out their fave spots to learn more about them. Instead of all sitting in an endless Zoom room because we needed to have a meeting about a meeting. Because if we’re not having a good time, what is the point of it all?
Independence has allowed Blurr to build world-class, award-winning, and category-defining brands for founders who might not otherwise have achieved the same level of brand impact for launch. Many of our clients face classic founder limitations; budget, resources, support, and expertise. Yet through our model we’ve been able to help them break through and lead their categories.
Our three hero new-to-world CPG brands exemplify this:
Flings is now stocked in every Target nationwide, a milestone that has enabled both expanded production and a product line extension launching later this year.
Bed Intentions became Australia’s first B-Corp wellness brand and is now preparing launches in the UK and US, expanding its global footprint.
Society De La Rassi not only won a Gold Dieline Award but also set a new benchmark for luxury in the non-alcoholic category through its use of storytelling and design.
Blurr’s independence makes this possible. We can invest in our clients where it matters most, whether that’s through sweat equity, operating within lean budgets, or continuing to provide strategic support long after launch. Unlike larger agencies, we aren’t constrained by investors, shareholders, or the creative ambitions of a single CCO. Every decision we make is guided by what will create the greatest impact for our clients and their brands.
For an agency of our size, this approach is rare. It allows us to punch far above our weight, building brands that not only succeed in-market but also redefine categories, proof that independence isn’t a limitation, but our greatest advantage.
Blurr Bureau was born out of a frustration with the traditional agency model. Too often, creativity was buried under layers of hierarchy, and teams felt disconnected from both their work and the clients they served. The defining moment came with the realization that a different kind of agency was possible, one where people could show up fully as themselves, feel empowered to contribute, and see the direct impact of their ideas.
From that point, Blurr set out to create a model that nurtures innovation by removing unnecessary bureaucracy and replacing it with transparency and accountability on both sides of the client–agency relationship. This structure empowers creatives to shine, stay connected to culture, and build brands that resonate on a deeper level. At its core, Blurr exists to prove that an agency can be both creatively ambitious and human-centered, delivering meaningful work while leaving a positive impact on the world.
Balancing financial sustainability with meaningful work is an ongoing challenge for any independent studio. The reality is that the most creatively exciting projects don’t always come with the biggest budgets. Many of the founders we partner with are at the very beginning of their branding journey, often with limited resources (especially female founders, who statistically receive far less funding).
For us, supporting these clients goes beyond delivering design. We step in as thought partners: asking the right questions in early research to uncover actionable insights, advising on how to allocate lean budgets for maximum impact, and connecting them with trusted experts in areas like legal, trademarking, and advertising. This holistic support helps them stretch their resources and set their brands up for long-term success.
At Blurr, our goal is to balance this client commitment with the health of our team and business. We want our studio to remain a place where people feel creatively fulfilled, aligned with our values, and motivated to grow. That means investing in the team for the long run, so we can continue to take on projects that matter, both to us and to the clients we believe in.
Not every project will be glossy, award-winning work, but we believe all of it has value. One of our cultural values is ‘Every project is a win’. We don’t play favorites. All agencies have projects that keep the lights on, we truly view every project with the same amount of sparkle. And we don't just say that. We have a track record of over-delivering for even the smallest of clients and projects. From small sprints to labors of length and love, we are equal opportunists to all projects big and small.
