17
2023
New York
Creative Firepower/5-day ideation sprints called “Beer Runs”
2 FTE supported by a Brew Crew of elite fractional strategists and creatives
Misfit
1. “Great work takes time.”
Nope. Great work takes talent, focus, and momentum.
We do in 5 days what other agencies stretch out over 5 weeks or 5 months (seriously?).
2. “You need a big team to crack a big brief.”
False. You need the right people.
We build fractional superteams that are lean, elite, and made for the mission.
3. “Process protects the work.”
Actually, process often prevents it.
Our sprints are structured for progress, not perfection. No overthinking. No second guessing. No over-polishing.
4. “Strategy first. Then creative.”
We say: strategy with creative, from day one.
No baton-passing. No silos. Just side-by-side thinking that moves the whole thing forward, fast.
5. “Agencies should be extensions of the client team.”
We’re not here to extend. We’re here to jolt.
Clients don’t hire us to blend in. They hire us to help them break through.
Ambitious CMOs feel trapped by how long it takes teams and agencies to tackle new challenges. So they default to the familiar slog, avoiding risk, and shelving bold ideas for “someday.”
Our Beer Run experience changes that. It de-risks trying something new by delivering answers fast. In just 5 days, clients get exactly what they need because they define the deliverable. Campaign platforms. Activation tactics. Strategy frameworks. Playbooks. It’s their call.
They’re never more than 5 days away from answers to questions like:
For marketers ready to move, it’s the ultimate party starter.
The Beer Run. A 5-day ideation sprint that gets marketers unstuck by giving them access to elite talent when and how they need it. No bloated teams. No waiting for the “A-Team” to free up. Every project is staffed with top-tier fractional talent - strategists, creatives, and specialists handpicked for the job.
Other agencies claim to be an “extension of the team.” We’re not an extension; we’re a creative jolt. A kick in the pants from a team that’s been in their shoes. We know how to move the work and the business forward.
While other agencies claim to be “agile” while trying to solve creative problems in 7-minute increments between back-to-back meetings for months on end, we only have one meeting each week at Beers With Friends. It’s the meeting where we kick the crap out of the client brief with our proven process and our talented friends.
We get everyone together and focused on the same problem at the same time. Four-hour working sessions. Each one has a clear deliverable and a decision. The process only moves forward. No overthinking. No second-guessing. No unselling. All green lights.
Clients don’t review ideas in polished decks built for show. They sift through raw creativity written on dozens of digital post-its. No gatekeeping. No hand-holding. Just real collaboration and real progress.
In just 5 days, they walk away with a creative output that would take a traditional agency weeks to deliver.
And we know that’s not always comfortable for brands. But they love working with us because they know exactly where we are: right there with them. There are no black boxes. No radio silence. Slack? We’re in it. Whiteboarding? The Butter Lounge is open.
“Wow. I'm a little emotional because I'm just so over the moon with this work. I'm, like, a little speechless. It’s just, the fact that you're able to jump in, understand the problem, and pull it together in lightning speed, and just the amount of different ideas. I love how achievable it all is.” - Jessica Serrano, DIG INN
“I feel beyond energized about all of this direction and all of these opportunities, I think you took a 28-year old brand that a lot of people love, but a lot of people don't know about, and made it feel really, really culturally relevant and really of the moment and really fun and really tapped into trends and insights and you demonstrated a lot of the versatility of this product and gave it a unique point of view. And tapping into a deeper consumer emotion. This is awesome. I am so I'm blown away, honestly, that you achieved this, like, you did this yesterday. Do you do this every week?!” - Rebecca Morgan, Manitoba Harvest
“Beers with Friends gives you the juice (beer) to run with new ideas, showing how to thread them through multiple channels for a campaign that is clever and comprehensive. The process lent itself very well to involving members of my team as stakeholders. With channel leads having input and buy in throughout the process, we could get energized behind an integrated campaign and make sure messaging was seamless all around.” - Elizabeth Drori, Kizik
"The help from BWF was exactly what we needed. Dana and James are the most engaged and responsive partners, full of energy and ideas, and most importantly, clearly focused on getting things done. We got an incredible amount of high-quality deliverables, as well as many tremendously thoughtful discussions, in just 3 weeks. Such a contrast from our experience with other agencies. We’ll look forward to more projects in the future." - Chelsea Chang, Virgin Galactic
"Running an emerging brand with a lean team that is moving mountains means that efficiency AND excellence are paramount, however, having both at the same time is typically a challenge. Working with BWF gave us both to the max!" - Lindsay Joyce, Pet Life Unlimited
A client and a creative walk into a bar…
What happens when two entrepreneurial spirits with big-time brand-side chops and first-hand experience with client/agency pain points start their own shop?
Beers With Friends. An agency built for momentum, not meetings.
Ambitious CMOs at challenger brands are stuck. Trapped by a lack of expertise, resources, and time. Their success hinges on:
Solving high-stakes marketing challenges fast
Doing it with tiny budgets
Taking action without waiting on drawn-out timelines
So, we built an agency designed to do it better, drawing from our experience on the brand side, the agency side, and across the table as client/agency partners. Our agency acts like a startup and thinks like a brand.
Our biggest challenge has been rewiring how marketers think about time. For too long, the industry has equated longer timelines with better outcomes and questioned the value of anything that doesn’t come with weeks of calls, rounds, and revisions. At the same time, fast doesn’t mean shallow. And working smarter doesn’t mean working cheaper. If you are truly disrupting the model, it’s your responsibility to clearly articulate the new value proposition.
What we’ve had to prove again and again is that a 5-day Beer Run isn’t just a sprint. It’s a strategic unlock. You’re not paying for speed. You’re paying to de-risk your marketing. To make high-stakes decisions with clarity and confidence—now, not next quarter. The real cost isn’t what you pay us for five days of focus. It’s what you’d otherwise spend chasing the wrong idea for five weeks.
Time is your most expensive resource. We help you use it wisely. Our process is designed to move quickly without sacrificing depth, bringing top-tier talent together with your team to generate momentum, not just decks. When you get it right, right now, you don’t just save time. You build trust, get buy-in, and create room to actually execute. That’s the power of doing it differently and doing it indie.
Since launching Beers With Friends, we’ve spoken to hundreds of brand marketers, from emerging startups to household names. And not one of them is fully satisfied with their current agency setup. The same frustrations echo across industries: too slow, too bloated, too many layers between the brief and the breakthrough. Marketers today aren’t just looking for ideas, they’re looking for momentum. They need partners who can move fast, think smart, and work side by side with them, not behind some mysterious curtain.
The desire for a better way of working is loud and clear. One that puts agility and true partnership at the center. One that doesn’t just talk about being “nimble” in pitch decks but actually shows up with a crew, a plan, and a bias toward action. That kind of reinvention isn’t just a nice-to-have. It’s the future. And only independent agencies are equipped to lead it. We’re not held back by legacy structures or revenue models designed for another era. We can adapt in real-time.
Beers With Friends is built to meet this moment: sprint-based by design, fractional by default, and fully aligned with what modern marketers actually need. We believe independence isn’t just a trait, it’s a responsibility. A mandate to challenge the old way and offer something tangibly better.
