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Eva Wasko
SVP, Head of Public Relations
Misfit
Eva doesn’t ask for the recipe, she just creates from the ingredients on hand. When you work with her, it’s obvious how she succeeded as a stage manager in indie theater. You don’t need all the resources when you’re truly resourceful, and that makes big programs from small assets.
Eva shows PR isn’t just an arm of marketing, it’s part of the core. In a time when agencies struggle to break silos, Eva has done the opposite—fully integrating PR into nearly 75% of the agency’s client relationships and turning it into an essential business driver. In the process, she’s showing the way to a new model for the wireless age.
Eva Wasko is a force multiplier for growth at A&G.
Whereas most agencies silo PR, Eva’s team – which includes traditional PR as well as social media, influencer marketing, brand integrations & sponsorships, experiential activations, and crisis communications – sits at the table from the start, so client work extends beyond paid advertising into new areas of earned myedia including creator, influencer, and experiential partnerships and channels. Over the past year, her strategic vision, relentless execution, and deep client relationships have directly fueled A&G’s expansion, landing major new business wins, growing existing accounts, and building creator relations capabilities that future-proof the agency.
For example, Eva helped rename Stow, Massachusetts to Dunkin’ for a day to introduce a new location for the franchise. That instantly countered a characterization of the small town as the “Dunkin’ Desert,” a phrase coined by WBZ NewsRadio reporter Matt Shearer whose account of the previous franchise shutting down in 2022 published from Today.com to The Daily Mail in the UK. Fittingly, Eva arranged for Shearer to break the news on Dunkin’ Massachusetts (he was also a guest star at the grand opening celebration), the news went viral across the country (surpassing the reach of the original viral story), while even Apple Maps listed the city as Dunkin’ for the day.
Eva and her team also boosted Meet Boston this year by staging a music festival in Atlanta to entice music lovers there to visit Beantown. The effort added 10% to September hotel revenue in the city. Consideration for Boston surged post-event, reversing pre-Music Fest declines. Searches for "Boston Hotel" jumped 156% YoY, and overall searches for "Boston" rebounded from -5% to +3% YoY.
Eva’s 360-degree approach to PR as a marketing driver is a big reason A&G has won such clients as View Boston, Lansinoh, and AvidXchange, and growing existing partnerships with clients like Dunkin’s Boston team and Boston Symphony Orchestra in the past year. It’s also a main component in added work from existing clients in social and influencer marketing.
Adopted from South Korea at age two, Eva grew up as the only Asian girl in her small-town suburb and has often been the only female OR Asian in the room. This has made her committed to building a diverse, high-performing team at A&G, with 83% of her core PR team identifying as members of underrepresented communities. The result? A team that wins—both in creativity and business impact. Since joining A&G over eight years ago, Eva has more than doubled the PR practice.
