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Bruna Camargo
Director of Social
Weirdo
Bruna embodies the indie mindset through unmatched versatility and high standards. She operates across disciplines: creative, social strategy, new business, agency positioning, awards, and leadership, always with excellence. She’s the rare unicorn who not only generates big ideas but also rewrites decks, re-edits content, and pushes for precision when something isn’t quite right. Recently, she helped transform Mazda’s TikTok presence into one of the platform’s top-performing automotive brands, proving her ability to create cultural impact at speed and without heavy resources. She brings rainbows, sparkles, and razor-sharp strategic thinking to every project she touches, inspiring those around her to raise their game.
Bruna challenges norms by pairing a storyteller’s instinct with data-driven precision and cultural fluency. She engages with under-the-radar communities to build authentic connections that drive growth. Her deep love of social isn’t performative; it’s a way of life. She spots trends before they break, embraces tools from AI to CapCut, and moves fast to reimagine how brands can live in culture. She’s just as comfortable making industrial construction materials perform as strongly on social as lifestyle brands, proof that she’s willing to shred the traditional playbook.
Bruna’s independence fuels growth for clients and the agency alike. She helps win new business, shapes creative that takes bold risks, and raises the bar for strategic and creative excellence. She leads by doing, producing The Remedy, Lafayette American’s weekly social newsletter with 50k+ readers, mentoring emerging talent, and ensuring diverse perspectives are always part of the conversation.
Bruna’s Brazilian heritage and Latinx background give her a natural read on how communities speak, share, and shape culture. Her drive, vibrancy, and unapologetic style show up in everything she does, both inside and outside the office. She’s respected for her intelligence, trusted for her instincts, and loved for her humor.
