silver
This first-to-market unit turned traditional digital transit into live countdowns to game-time turned scoreboards once the puck dropped for the Seattle Kraken.
Just because you build it, doesn’t mean they’ll come. Or stay.
After three years without championship play, the novelty of the NHL’s (and Seattle’s) newest team - the Seattle Kraken had worn off. Restrictive broadcast rights also made watching the team difficult. Fandom was slipping, and we needed to reignite it, boosting viewership and attendance in a competitive landscape.
Seattle's light rail ridership has rebounded since COVID. With Kraken games coinciding with after-work commutes, digital transit screens were ideal for capturing attention, encouraging people to turn on the game, or heck, change plans (and trains) and hit the game.
Static reminders wouldn't suffice. Instead, we transformed digital transit screens in multiple light rail stations into live countdowns to puck-drop, flipping to live game scores as games progressed. This innovative approach added value for fans, engaging them over 40 million times, making Kraken Game Day a can’t-miss moment.
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