winning.work

Agency:

Client:

Description: A brief description of this work and the creative idea:

Pressing Matters had the merch and the story, but no strategy. So we gave them one. Starting with a full rebrand and new website, we infused their indie roots into a humour-forward social campaign that turned their tees into conversation starters. Through video-first content, Meta ads, and a refreshed digital presence, we built a brand with attitude—and a community that clicked.

The Brief: What were the main challenges? What were the key objectives? :

Pressing Matters felt like just another print shop. As they began their first holistic marketing push, they needed to stand out in a saturated market. The brand lacked a consistent digital presence, a social strategy, and had yet to explore digital ads or email in a meaningful way. Rooted in founder Malcolm’s indie music scene beginnings, their story was cool, but needed to be more representative of the founder’s personality and influences. They needed a bold strategy to become top of mind for artists, entrepreneurs, and businesses seeking standout merchandise.

Solution + Results: How did you solve the brief? What were the top three results?:

Refreshed brand identity to match their culture while also remaining approachable to a wide sector of industries
Redesigned website to allow clients to build a custom t-shirt online and order directly
Launched paid social campaigns to generate leads
Created video-first content to showcase their personality, used a LOT of humour
Positioned the brand to appeal

THE RESULTS
1. 317%+ increase in direct online orders
2. 170%+ website traffic
3. 27%+ organic social growth
4. 54%+ newsletter subscribers

Context: Are there any specific cultural/regional/local references that are important for judges to understand? :

No.

AI Usage: Was any AI used in this project?:

No.

Cascadia Creative Awards

Pressing Matters