bronze
To ignite interest in attending a Seattle Kraken game, we let others’ experiences do the talking. Through an organic and paid effort amongst lifestyle influencers, we highlighted the electric energy and unmatched intensity of Kraken game days creating a widespread feeling of FOMO across the region.
After three years without championship play, the initial excitement around Seattle's newest NHL team, the Seattle Kraken, had faded. Restrictive broadcast rights made it tough for fans to watch games, and enthusiasm was waning. We had to reignite the passion and draw new crowds to experience the full thrill of a Kraken game day.
Our goal was to create buzz and boost attendance by showcasing how unique and unforgettable a Kraken game day truly is, especially for first-timers.
To capture the raw energy of Kraken games, we partnered with lifestyle influencers, giving them VIP access to share their game-day experiences. Some used it as a date night, others for a girls' night out, and many were first-timers.
We amplified their stories through the Kraken and Seattle Times, creating a content hub that showcased diverse perspectives on Seattle Kraken Gameday. With nearly 3 million impressions, over 120,000 engagements, and 70,000+ content reads, these authentic experiences flooded local social streams, sparking excitement and boosting ticket sales.
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