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Kargo deployed its enhanced Branded Canvas CTV, Branded Canvas Viewstream, Lighthouse w/Carousel and Scroll-Reactive Venti creative formats for a full-funnel approach to drive Awareness, Consideration & Purchase Intent for Nordstrom during the busy holiday season.
The challenge was to stand out among all the other holiday ads during November & December, which is why Kargo was chosen for our bold creative formats.
One of the key objectives was measuring Kargo's influence on Sales Lift, which we did through a study with measurement vendor Attain.
Attain Results:
$4.5M in total ROAS
$1.1M in Net New Buyer ROAS
Video: $14.04 ROAS
Display: $25.89 ROAS
Video & Display exceeded Attain’s Net New Buyer CVR and ROAS benchmarks.
All units outperformed Kargo's benchmarks!
We were able to drive lifts in Aided Awareness, Ad Recall, Favorability and Purchase Intent from or campaign, per Upwave Brand Lift study results.
Nordstrom is headquartered in Seattle
Yes, Kargo's proprietary CTV Moments Targeting, which unlike traditional ads that can sometimes feel out of place or irrelevant, 'Moments' ensures that the advertising message aligns perfectly with the content it overlays. This contextual harmony allows the ad to enhance the content rather than interrupt or deter from it.
