winning.work

Agency:

Client:

Description: A brief description of this work and the creative idea:

Music videos are losing their relevancy. Vancouver DJ Sleepy Tom recognized the diminishing return of purely aesthetic creative and wanted more: deeper storytelling, stronger engagement, and content that could work harder across platforms.

The Brief: What were the main challenges? What were the key objectives? :

The goal? Add value, build anticipation, and extend the life of his album release through dynamic social content that entertains and educates fans about his process, not just another polished video drop.

Solution + Results: How did you solve the brief? What were the top three results?:

There was no footage of the album creation process, so we came up with a “drunk history”-style re-enactment to satiate fans who are passionate about his production process

Concepted and produced three full-length music videos which can be viewed back to back for an extended viewing experience

Built the videos to also generate 30 short-form social cuts for Reels, TikTok, and YouTube Shorts

Focused on narrative-driven content designed for shareability and fan connection

104K+ views on YouTube
51K+ views on Instagram Reels
A multi-platform campaign that extended far beyond your average artist drop campaign

Context: Are there any specific cultural/regional/local references that are important for judges to understand? :

Launched three full-length music videos highlighting the making of The Rush
Created over 30 short-form social edits optimized for TikTok and Instagram Reels
Produced social-first videos to run across social ads.
Prioritized storytelling-first creative to deepen fan engagement

AI Usage: Was any AI used in this project?:

No.

Cascadia Creative Awards

Sleepy Tom