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We tested a new Beta creative format called the CTV Overlay Sidekick (now Squeezeback Wrapper), which allowed us to display the clients logo and imagery in the bottom right corner of the screen during streaming content.
The client wanted to see new ways to reach a broad audience in key markets and capture their attention across devices, ultimately driving Awareness & influencing Consideration of Seattle as a travel destination.
Enter Kargo's innovative CTV technology. We used a combination of our proprietary Moments Targeting + Standard CTV ads on contextually relevant content & our CTV Overlay Sidekick on select CTV publishers. We delivered an impactful campaign that reached viewers on their largest screen with memorable creative surrounding Sports, Travel, Family and Outdoor content. We paired this with our Mobile Runway for maximum reach and awareness across users screens - this unit is also our most effective for driving site traffic, and it outperformed our CTR benchmarks.
Visit Seattle (via Copacino) has been a parter of Kargo's for 4+ years, and we take pride in helping guide visitors to Seattle and the Pacific Northwest.
Yes, Kargo's proprietary CTV Moments Targeting, which unlike traditional ads that can sometimes feel out of place or irrelevant, ensures that the advertising message aligns perfectly with the content it overlays. This contextual harmony allows the ad to enhance the content rather than interrupt or deter from it, especially with the inclusion of QR codes that allow you to interact.
