best in classification
Tastytrade and Opinionated reunite to champion the boldness of options traders.
A tumultuous market-place is not for the weak-hearted. Passive investors watch the ups and downs from the safety of the sidelines, while options traders strap in specifically for the ride. Tastytrade continues as the scrappy firm for those disillusioned with Charles Schwab and too smart for Robinhood. Once again, OP and TastyTrade partnered up to bring the options mindset to life against the dull and soulless backdrop of the traditional trading world.
Tastyworks is a brokerage that is built solely for options traders.
Options traders are the diabolical geniuses of the financial world, opting to take many short-term risks instead of playing the long game like most investors. Only 1% of the U.S. pop. is smart and ballsy enough to call themselves an options trader.
If a trader is a lone wolf, tasty is their only friend. Trading platforms are a commodity, but Tasty is built for traders first with 10 hours of content, better technology, real support, no upselling.
The problem? Traders haven’t heard of Tasty and they like their current platform just fine.
Our campaign drove awareness and engagement for Tastytrade in the February/March time frame.
· 200K+ visits to landing page
· 20% engagement rate
· 19% increase in branded searches quarter over quarter since campaign launch
· 26% increase in organic/direct website visits
And our Balls to Wall Street stunt drove additional impressions:
· Over 600K+ impressions across social media channels
In the US, trading outcomes are often represented by the bear (poor market) or a bull (profitable market). The bull rider represents the Tasty trader, willing to ride the ups and downs of a vulnerable market as options trading is not for the weak or passive person.
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