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merit

Indie Agency News Top 40: Design Entry

Skinny Witch Logo Design

Agency:

The D'Hamidi Partnership

Client:

Skinny Witch

Description: A brief description of the work and creative idea:

SKINNY WITCH
SPELLBINDING CUISINE

We use sugar and spices, potions and emotions, magic and mercury
in an iconoclastic identity that laughs in the face of tradition.

The Brief: What was the brief? What were the challenges and objectives?:

With a mission to bring fun, guilt-free snacking to wellness-conscious consumers, Skinny Witch plays on a double entendre (skinny bitch) to ‘charm and bewitch’ and therefore, it needed an identity that was both playful and health-centric. The challenge was to combine indulgence and wellness without compromising on flavor.

Solution + Results: How did you solve the brief? What were some of the results?:

Our solution was a quirky, enchanting logo capturing a fit witch on a whisk (as opposed to a broom) with a wicked good tagline, appealing to consumers looking for tasty yet health-conscious snack options.

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

No AI was used in the creation of this logo.

Creative Director:

Faraz Maqsood Hamidi

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