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merit

Indie Agency News Top 40: Design Entry

Giovanni Reda Director/Photographer Logo

Agency:

OKAYBRO

Client:

Giovanni Reda

Description: A brief description of the work and creative idea:

Giovanni Reda is a legend in the world of skate photography, now a documentary filmmaker and commercials director and photographer, and is as Brooklyn Italian as you can get.

This logo is meant to exude his personality and roots, quirks and family jewelry and all. The Malocchio charm is a family heirloom, malocchio is Italian for evil eye and is meant to ward off curses cast by a jealous or envious gaze, believed to cause misfortune or illness.

The Brief: What was the brief? What were the challenges and objectives?:

The goal is was stick out in the crowd of creatives reaching out to agencies and brands by creating a brand that is as interesting as they are. Reda isn't a chameleon he brings his entire self to sets and the work is better for it.

Solution + Results: How did you solve the brief? What were some of the results?:

We combined a typeface inspired by Italian restaurants in Queens and an illustration of his grandfathers necklace with a Malocchio charm.

Creative Director / Designer:

David Taylor

General Inquireshello@winning.work

Technical Supportsupport@winning.work

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