merit
Pearson Farm, fifth-generation peach and peach farm in Fort Valley, Georgia, is one of the few remaining family-owned farms in the state. As they produced high-quality and distinguishable delicious products, they turned to FerebeeLane to creatively solidify and grow their share in the higher margin direct to consumer market. As we worked on Pearson Farm’s brand narrative, social presence, email activations, on-site experiences and more, packaging redesign became a natural next step. FerebeeLane redesigned packaging to reflect Pearson Farm’s luxury but authentically farm-fresh offerings, inspiring loyal and new customers alike to take pride in being a part of Pearson Farm.
FerebeeLane’s objective with Pearson Farm was clear: ensure the nation’s finest peaches and pecans continue to earn the highest margins and per-pound prices in the direct to consumer category. Alongside various creative projects rebranding Pearson Farm to stand out as a best-in-class edible luxury without losing the allure of the farm’s folksy, family charm, packaging refresh integrated into our plan.
FerebeeLane redesigned Pearson Farm’s packaging with intentionality. Custom illustrations to dress up gift packs, without feeling too cold or commercial. Friendly messaging accents case packs, while including charming new offerings like a 13-peach ‘Farmer’s Dozen.’ From bags to boxes to classic ice cream pints, the wholesome spirit of the family-run farm is undeniable — giving affluent consumers the credible connection to farm and family they need to be willing to spend 4 and 5 times typical prices for the brand’s exceptional fruits and nuts.
