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merit

Indie Agency News Top 40: Design Entry

Agency:

Consciously

Client:

Culimer USA

Description: A brief description of the work and creative idea:

Create an identity that identifies a sushi ingredient distributor from its antiquated competitors.

The Brief: What was the brief? What were the challenges and objectives?:

It needed to be have applications across packaging, company brand, content and more. They had trouble standing out in a crowded field.

Solution + Results: How did you solve the brief? What were some of the results?:

Hand drawn art, a logo that visuall represents a school a fish (above the I) and also is modern and clean like their super frozen processes and tracking.

Context (optional): Are there any specific cultural/regional/local references for judges to understand?:

The school of fish in the i directly calls to the actual school of hand drawn tuna in the back. There are many other elements shown here https://consciously.lingoapp.com/k/Culimer-Visual-Style-Guide-dK2v3Q that could be shared with just one pic.

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

None

Where This Was Entered (optional): Which other shows did you enter this work and in which category/categories? It helps with context, and listing only:

None

Schessa Galbot:

Creative Direction

Rai-mon Barnes :

Strategy

Shannon Franklin :

Strategy

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Indie Agency News Top 40: Design

Culimer identity