Clever Creative

VCA Animal Hospital

Clever utilized VCA's refreshed employee positioning to help deliver on the VCA experience across varying veterinary conferences. VCA's brand narrative touches both physical and digital spaces, from interactive digital touchpoints to merchandise and large-scale kaleidoscope-like window clings. In 2025, Clever sought to connect the overarching theme back to VCA’s Associate Energy Campaign through powerful messaging and dynamic custom photography that evokes a sense of pride and infectious energy. 

Create a 2025 tradeshow concept that …

• Brings our brand to life and highlights our client and employee value proposition in a way that connects with attendees
• Draws attendees to our booth and is open and inviting
• Creates a memorable moment(s) of joy and positive energy for attendees to experience our culture vs. telling them about it
• Is adaptable for the various shows and audiences throughout the year 

Leveraging audience research and trade show insights, we create focused, impactful concepts that, combined with creative design, drive meaningful engagement at every touchpoint.

Results:

• Unique Contacts Imported: 2997
• DVMs (Doctor of Veterinary Medicine) Imported: 700
• New Contacts: 1332
• New DVM Contacts: 282
• Interested in Job Change: 120
• DVMs Interested in Job Change: 24 
• Open to Job Change: 461
• DVMs Open to Job Change: 118

In collaboration with VCA and 3DExhibits, we created an engaging AI-powered experience for pet parents at the booth. Visitors were invited to scan a unique QR code with their phones, which directed them to a website where they answered a series of questions about their pet’s personality and uploaded 5–10 photos. Using this information, the AI generated a personalized portrait of their pet, complete with playful attire and accessories (think leather jackets and bedazzled collars) that matched their pet’s unique personalities. 

Emily Zarnow

Gloria Balboa