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merit

Indie Agency News Top 40: Design Entry

Agency:

Brandenburg

Client:

KR Football Club

Description: A brief description of the work and creative idea:

A brand refresh honoring KR’s legacy while modernizing its identity.

The Brief: What was the brief? What were the challenges and objectives?:

Evolve KR’s visual identity while staying true to its rich history.

Solution + Results: How did you solve the brief? What were some of the results?:

A refined crest, custom typography and a design system rooted in KR’s past and future.

Context (optional): Are there any specific cultural/regional/local references for judges to understand?:

KR is Iceland’s oldest and most successful football club, deeply woven into the nation’s sporting history. This refresh honors its legacy while ensuring a modern presence for future generations.

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

Nope.

Creative Director:

Hrafn Gunnarsson

Designer:

Thorgeir K. Blondal

Creative Director:

Jon Ari Helgason

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