winning.work

Advanced Search

All Results Types

Organization

Event

Company

Credit

Entry Name

exclude words from your search
Put - in front of a word you want to leave out. For example, jaguar speed -car
search for an exact match
Put a word or phrase inside quotes. For example, "tallest building"
search for wildcards or unknown words
Put a * in your word or phrase where you want to leave a placeholder. For example, "largest * in the world"
combine searches
Put *OR* between each query. For example, marathon OR race.

merit

Indie Agency News Top 40: Design Entry

Agency:

Brandenburg

Client:

Olgerdin

Description: A brief description of the work and creative idea:

A rebrand transforming Egils Orka from a macho energy drink into a platform for young artists.

The Brief: What was the brief? What were the challenges and objectives?:

Make Orka stand out and connect with Gen Z culture.

Solution + Results: How did you solve the brief? What were some of the results?:

A dynamic identity, artist-driven and a brand that champions creativity, self-expression and youth culture.

Context (optional): Are there any specific cultural/regional/local references for judges to understand?:

Orka went from an overlooked energy drink to a cultural icon. The rebrand sparked a wave of engagement, boosted sales, and turned each can into a collectible piece of art – proving that a drink can be more than just a drink.

Creative Director:

Arnar Halldorsson

Design Director:

Thorleifur Gunnar Gislason

Creative Director:

Hrafn Gunnarsson

General Inquireshello@winning.work

Technical Supportsupport@winning.work

WINNING.WORK and ICEBERG are trademarks of Blaze Studios Inc. VIMEO is a registered trade mark of Vimeo Inc. All other marks or registered trademarks are the property of their respective owners.

Indie Agency News Top 40: Design

New Gen Energy