merit
Indie Agency News Top 40: Design Entry

Transforming Complexity Into Clarity One Page at a Time




information

American Society for Quality (ASQ) is a global leader dedicated to advancing excellence through quality across numerous professional industries. With a reputation for providing invaluable resources and insights, ASQ publishes print magazines that serve as a cornerstone for member engagement and knowledge sharing. 


While ASQ employs a skilled editorial team to produce expert-driven content, they identified a critical gap in their capabilities: the design and project management expertise required to transform this content into visually engaging, high-quality publications. To ensure members maximize the value of their membership, ASQ sought a partner capable of delivering seamless, impactful design solutions.

In 2024, ASQ partnered with BackPocket to provide premier design services and transform often technical and challenging content from industry-leading experts into an engaging and digestible magazine layout.


ASQ relies on BackPocket’s ability to not only understand complex material but also to distill it into visually appealing and reader-friendly formats that resonate with their professional audience. We deliver:

  • Inventive design to bring complex concepts to life

  • Design that resonates with quality assurance professionals

  • Distillation of technical insights into reader-friendly formats

  • Flawless production and print management

Editorial design that commands attention: By leveraging its expertise in editorial design, BackPocket ensures that every page reflects the high standards expected by ASQ’s readership, combining innovative layouts with clear, organized content. BackPocket’s keen attention to detail and dedication to maintaining the integrity of ASQ’s technical content has positioned the agency as a trusted partner in delivering impactful and polished publications.

Through tailored design services, BackPocket has elevated ASQ’s print publications, ensuring complex industry insights are presented in a visually compelling and digestible format that engages their audience.



credits

Olivia Roszkowska


Scott Mason


Michelle Jackson



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