merit
Pavementstencil.com was a well-known provider in the asphalt paving industry, but its outdated brand failed to reflect the technological advancements the company was making. With their decision to rebrand as StencilFast, they sought more than just a name change—they needed a brand identity and digital experience that balanced innovation with familiarity for their traditional contractor audience. 8AM Creative developed a sleek, modern brand that aligned with their evolving technology while maintaining accessibility for long-time customers. The new Shopify e-commerce site transformed their online presence, delivering a more engaging and user-friendly experience.
The biggest challenge was modernizing a brand in an industry that is deeply traditional and often resistant to change. Asphalt contractors and paving professionals rely on consistency, and anything too bold or unfamiliar could risk alienating them. StencilFast needed a brand and digital experience that felt fresh and innovative while still being approachable and trustworthy to their long-standing customer base. The goal was to create a sleek, technology-forward identity that reflected their advancements without disrupting the familiarity their audience valued.
To strike the right balance between innovation and familiarity, we drew inspiration from the world of racing—a space that exudes slickness and prestige while still feeling closely tied to road construction. This approach allowed us to create a brand that felt high-performance and cutting-edge without alienating StencilFast’s traditional contractor audience. The bold, dynamic aesthetic was paired with an intuitive Shopify e-commerce experience that streamlined the purchasing process.
AI was used minimally in this project, primarily for generating SEO copy on category pages to enhance search visibility. However, all branding, design, and UX decisions were created through traditional design and strategy processes
Nothing else yet.
