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Barker was tapped to launch Botania, a newcomer in the wellness beverage category. But cutting through the clutter would take more than impressive ingredients or a catchy name. So to help consumers choose our alternative we empowered the choice itself. From the ground up, the entire brand was built on this idea— essentially putting them in the driver’s seat, leading their wellness journey with Botania as the destination.
Responding to skyrocketing demand for health & wellness beverages, Sunsweet—the trusted, premium dried fruit and prune juice brand—was launching a “sister brand” called Botania.
Made with fibrous prune and plum juice, as well as soothing herbs and natural botanicals, Botania is a digestive wellness drink primed as an alternative experience to kombucha. Our task? Build the brand and launch! Our challenge? Get noticed in a category already overflowing with choice.
We launched with the line, GRAB SOME GOODNESS: a headline, CTA, and brand promise all in one, which invites you to take hold of your wellness and grab a bottle for yourself. The line comes to life with a key visual of hands grabbing the product every time it appears and a tone that’s both refreshing and sharp. Copy doesn’t just sit politely formatted but is treated as a supergraphic that plays along with the images. The entire vibe meets consumers on their level—treating them like the fun, fresh human beings they are—with the result that every time you see it you can’t help but pay attention. It’s no wonder the design and concept are so bold and fresh, they set the groundwork for the whole ecosystem —from social to giveaway boxes and a full digital funnel.
