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A multi-channel campaign to celebrate Emma Chamberlain’s first capsule collection with Levi’s®. Set in a woodsy Northern California storybook setting the campaign created a charmed atmosphere, graced with the easy warmth showcasing a thoughtfully curated collection. Inspired by where Emma grew up, the experiences and places that shaped her effortless personal style.
The Big Idea: Northern California brand meets Northern California Influencer.
Working with Emma Chamberlain as the co-designer and influencer for a collaborative campaign with Levi’s®, we bridged the voice of both to create a story true to the “from your dad’s closet” brief and the Levi’s® brand.
Objective: Celebrate the connection of two Nothern California Icons
Taking a cue from Emma's design inspiration,we shot the campaign using the backdrop of Northern California's diverse natural world. From the verdant redwood forest to the foggy bluffs overlooking the Pacific, our locations helped to bring Emma's thoughtfully co-designed collection to life visually.
The Big Idea: Northern California brand meets Northern California Influencer.
Working with Emma Chamberlain as the creative inspiration and influencer for a collaborative campaign with Levi’s®, we bridged the voice of both to create a story true to the “from your dad’s closet” brief and the Levi’s® brand.
Key Results:
- Sold out at launch
“I would say this collection is nostalgic, outdoor-inspired and timeless,” explains multi-hyphenate and caffeine enthusiast Emma Chamberlain, who can now add designer to her ever-expanding resume. In her free time, when she’s not recording her binge-worthy podcast, “anything goes” and or conceptualizing new must-haves for her coffee lifestyle brand, Chamberlain Coffee, Emma designed an exclusive collection of laid-back looks for Levi’s®.
"I was really inspired by the fact that the brand and I are both from the San Francisco area, and I wanted to lean into what makes Northern California so special. All the pieces also sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of.”
— Emma Chamberlain
