Moontide

OrangeTwist

OrangeTwist didn’t need a rebrand—they needed a glow-up. The med spa space is full of brands that look and sound exactly the same. OrangeTwist already had a great foundation, so our goal wasn’t to burn it all down—it was to refine what worked and clean up what didn’t.

We sharpened the typography, restructured layouts, gave print and digital assets a sleeker, more premium look, and built a design system with just enough restraint to feel high-end—without losing the charm. Then we pressure-tested it all through a breakout campaign starring Father Time, proving that the new system wasn’t just pretty. It was powerful.

OrangeTwist is a fast-growing, multi-location med spa brand that wanted its visuals to match its ambition.

The challenge? Their existing brand was solid—but a little outdated, a little inconsistent, and not built to scale across new centers, digital campaigns, and performance channels.

We needed to:

• Refine and elevate the design without losing existing equity
• Build a flexible visual system that worked across print, digital, social, and campaign
• Bring cohesion to a fragmented brand experience
• And ultimately, create a campaign that showed it all in action

We gave OrangeTwist’s branding a refresh with cleaner, more elegant layouts, premium color applications, editorial-inspired typography, and refined photo treatments—all designed to scale.

Then we used the new system to launch Make Time For You, a digital-first campaign that featured a very tired, very relatable Father Time as the unexpected face of self-care.

Top results:

• We doubled lead volume over the previous campaign
• Impressions were 36% over goal
• We saw a 1544% increase in social mentions
• The campaign was featured in AdWeek, MediaPost, Indie Agency News and Aesthetic Insights
• Creative consistency across 20+ touchpoints including CTV, OOH, social, email, web, and in-store

In the U.S., the aesthetics industry is booming—and heavily saturated. Most med spas market mainly to women, using a soft, “aspirational” tone that all blends together. By creating a campaign with a male lead, a humorous relatable narrative, and a clean, editorial-forward design system, this work cut against the category norm in a way that resonated across audiences.