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In 2023, Brooks launched its new "Find Your Run" campaign, inspiring runners to find the perfect shoe to unlock their perfect run. To kick things off on social media, we created three immersive "Where's Waldo-inspired" scenes inspired by each shoe, and challenged followers to "Find Your Run" by spotting them all. The first fans to find the hidden shoes in each hand-illustrated scene won a fresh pair of Brooks.
The brief: Drive engagement and awareness for Brooks Running via organic social.
The strategy: To support Brooks’ new brand campaign, It’s Your Run, we created a year’s worth of content that spoke to Brooks’ dedicated fans while inviting new runners to embrace their run – whatever it looks like.
The solution: As part of Brooks' “Find Your Run” campaign, we created a series of illustrated posts that prompted fans to find the right shoe for their run – literally.
Designed to bridge the gap between the busy illustrative style of "Where's Waldo" and Brooks' brand guidelines, the characters in each scene, including the line style of the artwork, were carefully selected to support each shoe's unique benefits.
The results: This post became one of the top 10 posts for Brooks in terms of comments for all of 2023.
Ghost 15
ER: 3.9%
Impressions: 69,763
Likes: 1,981
Comments: 702
Hyperion Max
ER: 3.62%
Impressions: 77,025
Likes: 2,720
Comments: 470
Ghost 15
ER: 3.06%
Impressions: 90,048
Likes: 2,035
Comments: 686
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AAF Addys – Illustration, Series
AAF Addys – Social media campaign
