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To Kalon Vineyard is not just a place, it’s a legend. Widely regarded as “The Best Vineyard in North America,” it is the beating heart of Napa Valley, producing some of the most coveted wines in the world. The To Kalon Collective brings together a curated portfolio of wines from this hallowed ground, offering a rare opportunity to experience its magic firsthand.
To introduce this extraordinary collection to key global audiences, our clients host exclusive wine dinners and tastings for luxury buyers, sommeliers, and press. Our task: create an event kit worthy of the vineyard’s legacy—one that would captivate, transport, and linger in memory long after the final sip.
To Kalon Roadshow Dinner Objectives:
Showcase a unique portfolio of ultra-premium wines from To Kalon Vineyard.
Drive luxury perception and demand among trade, media, and high-net-worth individuals.
Spark a halo effect that lifts the full portfolio, including Robert Mondavi Winery’s Estates and Napa tiers, and Double Diamond.
Provide a meaningful souvenir that continues the experience beyond the event.
Ensure the kit could be translated and produced locally in multiple countries with no loss of craft.
Challenges: While these were created as English language-first and carefully crafted in conjunction with our favorite local specialty printer, the kits had to be designed in such a way that they could be picked up by an overseas vendor, translated into the local language, and printed in their country without our involvement.
We created an immersive experience designed to bring Napa’s most iconic terroir to the world’s most discerning tastemakers.
The kit’s exterior—soft-touch matte black with gold foil and a magnetic closure—exudes quiet luxury. Inside, bold illustrated vines, gilded details, and layered storytelling draw recipients into the world of To Kalon Vineyard.
Housed within: a brochure blending vineyard photography with evocative narrative, tasting notes, an allocation order form, a personal letter from the winemakers, and a hidden golden key—unlocking a complimentary private tasting in Napa Valley.
Every element was thoughtfully engineered for global adaptability, allowing local printers to replicate the experience with precision and fidelity.
Feedback from global markets noted the kit’s ability to evoke place, passion, and prestige—mirroring the essence of the wines themselves. And most importantly, it honored the vineyard’s legacy while inviting the next generation of collectors to be part of it.
Clios (won Gold!); AAF Greater Rochester American Advertising Awards (won silver!)
