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A rebrand transforming Reginn into Heimar, a name and identity that reflect a more human, inviting and community-driven vision for real estate.
Shift Reginn from a corporate landlord to a brand that feels like home – warm, authentic and people-first.
A new name, a fresh visual identity and a brand story built around creating spaces where life happens.
In Iceland, real estate brands often feel cold and transactional. Heimar changes that by focusing on people, community and the emotional connection to place.
