merit
Baltimore has what many would consider a negative perception problem as far as travel destinations go, a narrative often driven by outside voices. But in reality, it is a city bustling with culture, history, and so much more. We wanted to own that narrative, and to shift that perception, to let people get a glimpse of all they’re missing out by dismissing Baltimore. So, we took people on a visit, diving into the city and what makes Baltimore truly a special, vibrant place – the people and the positivity that can’t be denied. Intended to tease out aspects of the city that are less known and surprising, the resulting video highlighted the rich diversity and multicultural makeup that is unique to Baltimore and Baltimorians, all driven by the underlying truth that – You Won’t Get It ‘Til You Get Here.
Develop a sales tool for Visit Baltimore that can be used to create a sense of excitement and assurance for diverse meeting planners, positioning Baltimore as the best place to host your next event by showcasing an unmatched sense of welcome and inclusivity, as well as the culturally rich and diverse range of experiences that the city has to offer.
Meeting planners organizing major events for diverse audiences are not just looking for a destination that checks all of the logistical boxes but also ensures that their meeting attendees will feel true welcome and belonging. This :90 video showcases Baltimore as a culturally rich and welcoming destination where meeting planners and attendees alike can see themselves immersed in and enjoying the rich experiences and sense of welcome that is an inherent part of Baltimore.
The video has already successfully begun telling the story of Baltimore to our key audiences, with one direct quote noting, “The video felt authentic and that instead of feeling like we were selling the city we were inviting people in to see what the city is like, it has a heartbeat.”
Baltimore, Maryland is a major east coast city in the Mid-Atlantic region of the US that competes with New York, Boston, Washington D.C., and Boston for tourism visitors. For many years the narrative about Baltimore has been overwhelmingly driven by headlines highlighting crime and safety concerns in the downtown area. This was further reinforced by the popularity of HBO’s, “The Wire.” This perception has even created a division within the city, with people who live outside the urban core and in the surrounding county holding the same misconception.
