winning.work - Amazon Fire TV: Get Into It

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Indie Agency News Top 40 Entry

Amazon Fire TV: Get Into It

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Agency:

Client:

Description: A brief description of the work and creative idea:

HAYMAKER created a 360 campaign consisting of films, and social and digital assets. The idea for the campaign was centered around how, through Amazon Fire TV’s superior experience, fans could get into more of what they’re into.

The Brief: What was the brief? What were the challenges and objectives?:

The Problem: Despite their dominance as a leading provider of smart home entertainment, Amazon Fire TV, trails behind competitors in top-of-mind purchase consideration.

The Opportunity: Help separate Amazon Fire TV from the spec-driven pack of competitors by creating an upper funnel campaign that showcases the scale, range of products, and innovative magic at the core of their experience.

Solution + Results: How did you solve the brief? What were some of the results?:

The films cleverly showed how Amazon Fire TV is so easy to navigate, so advanced in its recommendations, and so completely immersive that fans can’t help but give 100% of their undivided attention to the Fire TV experience. Which leaves them with 0% of their attention for whatever else is happening around them. The display and social worked to amplify the films and put a steak in the ground around the superiority of the Fire TV experience.

Results of the brand perception study showed a lift in: brand affinity, recall, and relevance.

Context (optional): Are there any specific cultural/regional/local references for judges to understand?:

No

AI Usage (optional): Did you use AI in any part of this work? If so, what was it?:

N/A

credits

Head of Brand & Integrated Marketing::

Sr. Marketing Manager, Integrated Marketing:

Elizabeth Howell

Sr. Art Director:

Tina Trierweiler

Sr. Social Media Manager:

Founder, Chief Creative Officer:

Founder, Chief Strategy Officer:

Partner, Head of Brand Management:

Group Brand Director:

Creative Director:

Creative Director:

Art Director:

Designer:

Steven Man Nguyen

Strategy Director::

Executive Producer:

Director :

Executive Producer:

HOP:

Andrea Mclntyre

Line Producer:

1st AD:

DP:

Cristina Dunlap

Production Designer:

Editor:

Assistant Editor :

Managing Partner:

Head of Production :

Producer:

VFX Creative Director :

VFX Supervisor :

Graeme Turnbull

Executive Producer:

Senior VFX Producer:

2D Lead Artist:

3D Lead Artist:

Graeme Turnbull Jessica Groom

2D Artists:

3D Lead Animator:

3D Animators:

Gustavo Gonzalez, Tommy Taylor, Mari Chung, Jacob

3D Artist:

Lorena Cano, Tom Hearne, Gabrielle Harder, Nikolas

Lighter:

Groom Artist:

Rigging Artist:

Olesya Gurezova, Peter Peter Christensen

Matte Painting:

Designers:

Production Coordinator:

Isaias Yetemegn

Edit Assist:

Joseph Zappulla

BGLR Associate Producer:

BGLR Production Coordinator:

DFX Supervisor:

BGLR Asset Supervisor:

BGLR Asset Lead:

BGLR Asset Artist:

Sandip Dhole, Abhishek Nishad

BGLR Animation Supervisor:

Sukanta Chakraborty

BGLR Animation Lead:

Sandeep Kumar Goje

BGLR Animation Artist:

Santosh Thippeswamy, Chinnaiya

BGLR Matchmove Supervisor:

BGLR Matchmove Artist:

Nagendra, Sridhar Bhat, Samsher Shaik

BGLR Roto Supervisor:

BGLR Roto Lead:

Kancherala Santosh

BGLR Roto Artist:

Pratik Krushnanath Sonkusale, Kavarakuntla Vishnu

BGLR Prep Supervisor:

BGLR Prep Lead:

BGLR Prep Artist:

Baljinder Singh, Pankaj Harish Ukey, Manoj Kumar,

BGLR Compositing Supervisor:

BGLR Compositing Lead:

BGLR Compositing Artist:

BGLR Senior Scheduler:

BGLR Scheduler:

Colourist:

Executive Producer, Color & Finishing:

Color Producer:

Jackson Wrinkler

Color Assist:

Audio Executive Producer :

Sound Designer and Mixer:

Assistant Producer:

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