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Welcome to SaboresTV, a social-first show driven by flavorful personalities, chefs, musicians, and fans. With Sabores as the hero, we created content that encapsulates everything – from taste tests, interviews, live performances, and giveaways. This incredibly entertaining content will put Sabores on the map and leave viewers wanting to get their hands on the bold, sparkling flavor of Sabores. Throughout the show, our entertaining segments will all drive to discovery in some shape or form. Topo Chico is known for its authenticity and love for their fans so what better way than to highlight up-and-coming local artists and create a fun and entertaining show to help spread some “Sabor".
Topo has seen considerable brand growth in 4 key states over the years. The goal for 2024 was to continue expanding into second-tier markets nationally, where the brand is not well known. Topo was also ready to introduce a new product line with “Sabores” into these markets and was asking the question, “How do we expand nationally and introduce a new line of products without losing the ‘Magic of Discovery’ and not ‘selling out’?
With issues in the production of mineral water, TCCC decided to focus on launching their new product, Sabores, in these markets as an introduction to the Topo Chico brand. Understanding the market’s need for flavored sparkling waters with better-for-you ingredients, we set out to increase sales and awareness for Topo Chico Sabores and give it the impactful launch it deserved.
We launched Sabores with one goal: embrace real flavor. Inspired by Topo Chico’s authenticity, Sabores celebrated those who brought the cultural and creative flavor through SaboresTV (STV), a social-first show full of taste tests, interviews, and performances. Host Rob Anderson kept things lively with guests like chef Dayana Joseph, who crafted Grilled Lobster with Scotch Bonnet Sauce, and musician Parris Fleming, who performed “STARZ.” From weatherman Phoenix Storms to a quirky QVC-style segment with Ms. Sheryl, STV blended culinary adventure with entertainment. Partnering with Cmplx, we built a digital hub and took the campaign to the streets with live billboards, free samples, and a taste of STV. Sabores left viewers hungry for more.
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