merit
How do you create a print ad that is better than a print ad? Throw all traditional ad rules out the window and illustrate something you actually WANT to look at. And because Voodoo Ranger Hardcharged Tea is the anti-establishment hard tea, we had even more license to do so. (although we would argue every brand should play by those rules). This piece lived in Juxtapoz, a magazine dedicated to artistry, so if we want to speak to them we better create something that’s worthy of their praise.
The brief was - "Hey we run an ad in this awesome art mag every year, but our stuff usually ends up being pretty product focused".
How do you create a print ad that is better than a print ad? Throw all traditional ad rules out the window and illustrate something you actually WANT to look at. And because Voodoo Ranger Hardcharged Tea is the anti-establishment hard tea, we had even more license to do so. (although we would argue every brand should play by those rules). This piece lived in Juxtapoz, a magazine dedicated to artistry, so if we want to speak to them we better create something that’s worthy of their praise.
