merit
To double down on our brand positioning that we are for turning the mundane into the outrageous, we opened a fancy tea house in a bougie area of NYC. We invited high-class tea connoisseurs to show up for the soft grand opening of Chez Vaudau in SoHo, New York. As the first-class service continued on, things took a sharp turn when instead of tea service arriving, the waiters arrived with trays of sledge hammers, crowbars and baseball bats. Dainty string music turned to heavy metal and our prim and proper guests were asked to let loose on the tea house, proving that we all have a little Hardcharged in us.
The client team asked Good Conduct to bring the Voodoo Ranger tone and brand to life through a brand stunt. The ultimate goal was to create talk value about the national launch of the brand supporting the other brand content we were putting out into the world.
Voodoo Ranger Hardcharged Tea isn't your average hard tea. To double down on our brand positioning that we are for turning the mundane into the outrageous, we opened a fancy tea house in a bougie area of NYC. We invited high-class tea connoisseurs to show up for the soft grand opening of Chez Vaudau in SoHo, New York. As the first-class service continued on, things took a sharp turn when instead of tea service arriving, the waiters arrived with trays of sledge hammers, crowbars and baseball bats. Dainty string music turned to heavy metal and our prim and proper guests were asked to let loose on the tea house, proving that we all have a little Hardcharged in us.
We acheived a lot of success with press pickups throughout the country immediately following the stunt with an estimated 200mm impressions from the PR agency.
