merit
Why wave at Ireland when you can step into Finland? With the video portal to Dublin in the Flat Iron district of NYC enthralling the public, Long Drink decided to give visitors a physical experience of what it would be like to experience Finland. The beverage is the national cocktail in Finland, so we gave vacation-starved New Yorkers a chance to experience Finland in weird and wild immersive window displays. First they started in an actual sauna complete with a Finnish sauna host, followed by a bone-chilling cold-plunge. A classic one-two combo overseas. Finally, the guest got to relax in a Finnish mökki, the unplugged cottage life that helps make Finland the happiest country in the world.
Long Drink is the fastest growing spirit in the US two years running now - but it still has low awareness. The brief to us was to continue to introduce consumers to the Long Drink and drive buzz.
Our solution:
Why wave at Ireland when you can step into Finland? With the video portal to Dublin in the Flat Iron district of NYC enthralling the public, Long Drink decided to give visitors a physical experience of what it would be like to experience Finland. The beverage is the national cocktail in Finland, so we gave vacation-starved New Yorkers a chance to experience Finland in weird and wild immersive window displays. First they started in an actual sauna complete with a Finnish sauna host, followed by a bone-chilling cold-plunge. A classic one-two combo overseas. Finally, the guest got to relax in a Finnish mökki, the unplugged cottage life that helps make Finland the happiest country in the world.
Success?? For the entirety of the 3-day Happiness Portal experience, we had a constant 1-hour+ line for people to experience Finland for themselves, bringing larger awareness to the brand.
