merit
Groceries, coffee, rent, restaurants — it’s all been getting more and more expensive. The stress and pain of what feels like constant financial fleecing is so real, it’s got us all singing the blues. So that’s literally what we did to promote Westerra Credit Union’s new interest-earning checking account.
To encourage a volume of new deposits, Westerra created a high-interest, reverse tier checking account called “Smart Money Checking.” This product helps people with lower checking balances get rewarded with up to 6% interest on balances up to $2,000.
A steady surge in inflation has made everything from groceries to coffee so much more expensive that it can feel like something as simple as adding a side of fries may break the bank. This struggle to afford everyday items is enough to give anyone a case of the Inflation Blues. So for our radio campaign we created a series of Blues songs that tap into our shared inflation frustration and call out the absurd financial landscape. Every track offers the listener a reprieve from the Inflation Blues by opening a checking account that earns them up to 6% APY*.
