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VML Seattle
With Drizly’s seemingly unlimited options delivered directly to your door, every order feels like a win. To highlight this feeling – and bring our new brand platform to life in a fresh, unexpected way – we created the world’s first alcohol-delivery-app-inspired game show: “What’s It Gonna Be?” Each spot featured a different game highlighting the myriad of possibilities Drizly delivers. (Think “The Price is Right” meets “Game Changers” with booze at the center of all of it.) So make it weird, wonderful, or whatever way you want – just tell us: What’s It Gonna Be?
Drizly wanted to use this campaign to transform themselves from a last-minute delivery solution to a brand that people thought of in advance of restocking their bar cart, gifting celebratory drinks and hosting memorable moments.
Drizly targeted new audiences with new occasions that the brand had never interacted with before with this campaign. This introduced the brand to a larger space, and were well received within the new target audiences area.
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