silver
Undnyable
The campaign of three digital video/connected TV ads kicks off with the aptly-named “Slap” featuring the Olympia founder slapping low-quality meat out of the hands of unsuspecting Americans, all of whom are mannequins in a bizarre twist. “Voicemail” features Eli getting a profanity-laced call from the farmer who taught him the old world meat curing traditions back in Switzerland. And in “Corporate Salami,” Eli takes down a greedy meat company CEO - also a mannequin - with one fling of a massive Olympia Provisions salami.
As a Pacific Northwest food brand with national reach but regional awareness, Olympia Provisions tasked us with creating the brand's first national campaign, taking on 'Big Meat' with a Connected TV campaign. Olympia Provisions is elevating the idea of “American Charcuterie” through better quality ingredients and more sustainable practices, but many people think all salamis are the same.
So America needed a bit of a wake up call about the downright sh**ty salami they've been eating all these years. And who better to deliver that message than Founder, Elias Cairo. (Disclaimer: No real Americans were harmed in the making of these ads)
Olympia Provisions began as Oregon’s first USDA-certified salumeria and now offers food-lovers three Portland restaurant locations and online product availability nationwide. Salumist and owner, Elias Cairo spent five years in an apprenticeship in Switzerland under master chef Annegret Schlumpf, before arriving in Portland to recreate a nearly extinct old-world technique of curing meats that is seldom seen in America.
Human Intelligence only. Is AI a requirement these days?
No
Possibly
