silver
The Social Circle
The Kommunity Fitness brand aimed to appeal to people of all fitness levels, rooted in Vancouver but with global potential. The team partnered with Mothership Marketing to align creative direction with marketing strategy. Key creative work included developing the brand playbook and decks, producing photo/video shoots, editing 300+ animated screens for the in-gym experience, and designing branded assets across channels. This holistic approach ensured a cohesive, compelling Kommunity Fitness brand that could connect locally and globally.
The team had a basic logo to start, but needed to develop a full visual language and brand system that could work across all touchpoints - from the in-gym experience to digital and physical marketing.
We needed to nail the key brand attributes to convey a sense of community, variety, inspiration, and a welcoming, accessible approach to fitness - in contrast to the more intense, elite branding of many franchise gyms already out there. Developing this distinctive brand identity was crucial to achieving Kommunity Fitness' goals of local relevance and global scalability.
After we nailed down the brand look, feel and language, as well as communication designs for email, social and advertising, we designed a user-friendly and modern website that seamlessly integrates with Mariana Tek, the booking software for classes. Allowing the brand to integrate with their administrative needs. This delivered a staff-friendly model that put the brand first at and beyond the gym opening.
Top three results:
1. A thorough brand playbook
2. Produced over 300+ animated screens for the in-class experience, as well as two photo and video shoots for evergreen use
3. Over 1000 new followers on social after launch, 2.2 million ad impressions with a 13.81% conversion rate.
Kommunity Fitness is a community centre gym that offers a premium, full-body workout in a social, immersive and entertaining environment. Each class is supported by a local DJ mix or live mix in-class! The brand centres around the locality of Vancouver. As they grow they will work with new DJs and feature local artists in each location.
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